That's the question that is being put to Nick's NCredible Atlanta assistant Amber Grimes as well as to several other assistants to their respective bosses in his new reality series "Like A Boss" which premieres tomorrow, March 29 9/8c on Oxygen.
Nick sat down with Lee Hawkins for the Wall Street Journal where he talked about his new show as well several of the other projects he has in the works and more.
Nick sat down with Wall Street Journal's Lee Hawkins and among the topics of discussion was Nick's decision to manage the career of Amber Rose.
Nick said "If you look at her social media, if you look at her following, if you look at the people who are already attracted to being in business with her it's really about her curation and tastemaker quality and the same time her iconic status in the short time she's been able to be in the public eye. Now it's just about capitalizing off of that."